So who's excited for the new "Man of Steel" movie? I know I am. It looks like they've finally figured out the perfect tone for not only a Superman film, but a comic book movie as well. One thing I've been incredibly impressed with, is the way Warner Brothers is marketing the film. They're really taking advantage of the viral online marketing route. I've always been a fan of this, and thought it to be the most effective.
When they first set up their website, it was a very simple black site with a logo on the back. There were secret links you could click to a simple one sentence message. As time went on they released a viral "message" from the film's villain, Zod. It was a staticky, scary message to planet earth of his arrival. I thought this was great. It was a great way to send a message to audiences as well as immediately set the tone for the film.
I think films should take more creative routes like this in marketing their films. I think advertising and marketing should be involving like that, and not come off as annoying. Audiences enjoy the interaction, it makes it fun. I think films should try and be secretive about what they're making. It takes the surprise and the fun out of seeing a movie, if everything has already been spoiled.
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